As you know, we receive a lot
of news from media such as facebook, whatsapp and many more. Even mainstream
media. Unfortunately now some of those information are actually a hoax. So,
what is hoax? A hoax is fake information
or data that can mislead people from the
right information or data. But, could you believe that today, hoax can be
interesting alternative business? It is
large business. Especially in Indonesia. Hoax in Indonesia
has been part of industry. For the more spread is more money.
I am here to give , at least,
there are two reason why hoax could be large interesting alternative business.
They are large captive market and literacy influence. First one, captive market is very large. Captive
market is market where the potential consumers face a severely limited
number of competitive supplier. Their only choices are to purchase what is
available or to make no purchase at all. Like
you know, it is common in economy law when there is demand in other side there
is supply. Highly demand meet highly supply until equilibrium. So, when people need branding
for any purposes that actually they do not have ability to reach outstanding or
performance, they could do hoax. Sometimes they do it themselves but they often
pay “hoaxer’. I mean, hoaxer is someone else who make hoax. What their purposes
to do hoax? They need it for any reasons like politic competition, economy
competition or others. But, the point is they do fake information or data to
mislead people in order to make branding. That is the end of first section
reason.
Next I move to the second
thing. The literacy influence. Based on World Literacy Foundation data on
September 2015, Indonesia have
potential economy loss about USD 10.7
nillion or Rp.144 trillion because of literacy. How came? People tend to lazy
using their effective literacy competition but they want to obtain information
instantly. So they do not pay more attention in detail like apllying a job,
read recipies, correspondency, internet using and so on. Based on research,
people who have low literacy competency tend to get limited better job and also
limited bigger income. On the contrary
people who have better literacy competency tend to get more better job
and also more bigger income. So what the connection between hoax and literacy
influence? Hoaxer produce, provide and supply fake information or data to
people who really need it instantly. Then, it is very popular copy-paste method
later without confirm information or data validity.
Next I move to the last but
not least, let me give you the concluding this presentation. There are two
reason why hoax could be large interesting alternative business. They are large
captive market and literacy influence.