24 Maret 2017

HOAX

As you know, we receive a lot of news from media such as facebook, whatsapp and many more. Even mainstream media. Unfortunately now some of those information are actually a hoax. So, what is hoax? A hoax  is fake information or data that  can mislead people from the right information or data. But, could you believe that today, hoax can be interesting alternative business?  It is large business.  Especially in Indonesia. Hoax in Indonesia has been part of industry. For the more spread is more money. 

I am here to give , at least, there are two reason why hoax could be large interesting alternative business. They are large captive market and literacy influence.  First one, captive market is very large.  Captive market is market where the potential consumers face a severely limited number of competitive supplier. Their only choices are to purchase what is available or to make no purchase at all. Like you know, it is common in economy law when there is demand in other side there is supply. Highly demand meet highly supply until  equilibrium. So, when people need branding for any purposes that actually they do not have ability to reach outstanding or performance, they could do hoax. Sometimes they do it themselves but they often pay “hoaxer’. I mean, hoaxer is someone else who make hoax. What their purposes to do hoax? They need it for any reasons like politic competition, economy competition or others. But, the point is they do fake information or data to mislead people in order to make branding. That is the end of first section reason. 

Next I move to the second thing. The literacy influence. Based on World Literacy Foundation data on September 2015,   Indonesia have potential economy  loss about USD 10.7 nillion or Rp.144 trillion because of literacy. How came? People tend to lazy using their effective literacy competition but they want to obtain information instantly. So they do not pay more attention in detail like apllying a job, read recipies, correspondency, internet using and so on. Based on research, people who have low literacy competency tend to get limited better job and also limited bigger income. On the contrary  people who have better literacy competency tend to get more better job and also more bigger income. So what the connection between hoax and literacy influence? Hoaxer produce, provide and supply fake information or data to people who really need it instantly.  Then, it is very popular copy-paste method later without confirm information or data validity. 

Next I move to the last but not least, let me give you the concluding this presentation. There are two reason why hoax could be large interesting alternative business. They are large captive market and literacy influence.

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